Scrambler Bikes
With an all-new format, the Days of Joy are back!
With a brand-new format, the Days of Joy are back on July 12 and 13!
Scrambler Bikes
With a brand-new format, the Days of Joy are back on July 12 and 13!
On Saturday, July 5, 2025, Scrambler fans gathered at the Kananomori Resort in Ito, Shizuoka Prefecture for SCRAMBLER THE LAND OF JOY 2025 — a celebration of freedom, fun, and two-wheeled spirit. Open to Scrambler® owners, riders of other brands, and motorcycle enthusiasts alike, the event drew a diverse and passionate crowd.
On display were the latest Scrambler Ducati models — Full Throttle, Icon Dark, and Icon Blue — alongside previous generations that helped shape the legend. Guests had the chance to get up close and personal with the bikes, feel the design, and soak in the vibe.
Ryo Mizuno from DUCATI TEAM KAGAYAMA took the stage for a talk show, sharing his love for the Scrambler and the joy of riding it. Fans then enjoyed an autograph and photo session, creating memories and connections that captured the spirit of the day.
The test ride experience was guided by motorcycle journalist Kentaro Sagawa, with riders taking the Full Throttle model for a spin through the scenic roads of Ito City — the perfect playground to experience the bike’s real-world handling and character.
Sagawa later joined influencer Coco (a proud rider of a custom Scrambler Icon Blue) for a talk show on bike customization and the lifestyle that comes with it — a tribute to self-expression on two wheels.
BBQ, chats, and chill time — the venue offered the perfect setting to kick back and connect. Smiles were everywhere, helped by the limited-edition “Curiosità” event T-shirts — featuring a night-riding Scrambler and artwork inspired by Tsukuyomi-no-Mikoto, the Japanese god of the moon.
To mark the 10th anniversary of the Scrambler Ducati, fans could also snap a photo with their bike in front of a special anniversary panel. Printed and handed out on the spot, the photos became instant souvenirs from an unforgettable day.
Also getting attention? Scrambler-branded macaroons — distributed in limited numbers and just as sweet as they looked, with designs inspired by the brand’s signature colors and bold style.
A custom bike contest added even more flavor to the day, with eight standout Scramblers showing off their owner’s creativity and dedication. Visitors voted for their favorites, crowning the top three and celebrating the spirit of personalization.
The grand finale? A parade run to mark the Scrambler’s 10-year milestone. Dozens of bikes rolling together — side by side, throttle to throttle — in a moment of shared passion and pure emotion.
