While the automobile conquers the masses and becomes an everyday means of transport, the motorcycle undergoes a transformation: it stops being just a vehicle and becomes a symbol.
Inspired by the lifestyle of American bikers, a new on-the-road philosophy is born. The motorcycle becomes a companion for adventures and a manifesto of a free-spirited, nonconformist attitude.
It is in this climate of change that the first Scrambler Ducati comes to life. Produced in 1962 at the request of the Berliner brothers, Ducati importers in the United States, it was designed to speak the language of American riders: one made of dust, sun, and freedom.

The Scrambler is more than just a motorcycle: it’s a bridge between two worlds, European and American. A perfect combination of engineering and style that captivates from the very beginning. Its success is not only due to its mechanical features but to its attitude: rebellious yet friendly, different yet approachable. The Scrambler embodies the spirit of an era eager to leave behind the shadows of war and embrace something new.
Across the Californian deserts, country roads, and evolving cities, the Scrambler becomes far more than a product: it becomes an icon. A symbol of personal expression, uncompromising freedom, and a completely new way of experiencing motorcycling.
An icon that, even today, more than 60 years after its birth, continues to inspire, tell stories, and represent its unique spirit.