Scrambler Ducati debuts in China and as always it does so in style, with a colourful and fun event that attracted many fans to the Wharf Space, in the centre of Shanghai. Even in China, the presentation of the « Next-Gen Freedom » turned into an authentic party, capable of entertaining around 150 people including journalists, VIPs and passionate Ducatisti.
Ducati Scrambler Icon, Full Throttle and Nightshift are the stars of the evening: three versions with an unmistakable style, united by their low weight and oriented towards maximum riding pleasure.
After the experiments of Van Orton Design and the Japanese artistic collective GOO CHOKI PAR, a special cover kit was also presented at this event in China, created by contemporary artist Peng Bo.
Famed contemporary artist Peng Bo has transformed the Next-Gen Icon into a distinct new work of art based on his unique and vibrant style that blends cartoon images with pop culture and traditional Chinese art, mixing traditional and modern, eastern and western elements into a unique personal perspective.