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Adriana Oliver x Ducati: art, heritage and the Scrambler® spirit

As a Ducati enthusiast and Scrambler Nightshift rider, Adriana Oliver shares a personal connection with the Ducati Scrambler world that goes beyond her work as an artist. For Ducati’s Centenary, this shared passion brings art, heritage and design together in a collaboration featuring six exclusive artworks that reinterpret Ducati’s history through her distinctive creative vision.

Born in Barcelona in 1990, Adriana Oliver is a Spanish contemporary artist whose work draws inspiration from popular culture and photography. Through familiar images, nostalgic references and scenes from our collective imagination, she creates a distinctive visual language that invites us to look at memories from a new perspective.

Beyond her artistic practice, Adriana shares a personal passion for Ducati. A Ducatista herself and a Scrambler® rider, she finds common ground with the brand in a shared appreciation for design, history and the stories that connect generations.

A PERSONAL TAKE ON DUCATI HERITAGE

To celebrate Ducati’s Centenary, Adriana Oliver created six exclusive artworks inspired by the brand’s history and visual universe, reinterpreting its heritage through her own artistic language. Rather than simply looking back, her work brings familiar imagery into a contemporary context, exploring the relationship between memory, identity and design.

The collaboration reflects a shared vision of creativity as a way to preserve and reinterpret the past. From personal memories to the icons that have shaped generations of enthusiasts, each artwork offers a different perspective on the stories and imagery that make Ducati unique.

ART MEETS THE LAND OF JOY

For Scrambler Ducati, this collaboration has an even more personal dimension. Adriana’s connection with the brand goes beyond her artistic work: she is also a rider who experiences the Scrambler spirit firsthand, on her own Scrambler Nightshift.

Her studio and her motorcycle become two complementary expressions of the same creative attitude. One is a space for experimenting with images, ideas and memories; the other is a way to express individuality through design and riding. Both reflect a spirit that celebrates freedom, self-expression and the pleasure of following your own path.

Presented at ESTAMPA, at IFEMA Madrid, from 24 to 27 September 2026, the collaboration brought together art, design and Ducati heritage in an exhibition curated by Lucha de Gigantes and its founder, Gabriel Suárez. The six exclusive artworks offered a contemporary interpretation of a century of stories, icons and shared passions, with the Formula 73 also taking part in this encounter between art and motorcycle design.

Through Adriana Oliver’s perspective, Ducati’s history becomes a source of new inspiration: a collection of images and memories that can be rediscovered, reinterpreted and passed on. And in her connection with Scrambler, this creative journey finds a natural meeting point with the Land of Joy, where design, individuality and passion have always been part of the ride.