In 2019, the Ducati Scrambler evolves and is given a fresh new look. Its soul remains unchanged, but every detail has been refined to make it more contemporary, more comfortable and even safer. The Joyvolution marks a new chapter in the Land of Joy: an evolution that combines design, technology and a free spirit, whilst keeping the purest essence of motorcycling intact: two wheels, a wide handlebar, a simple engine and plenty of fun.
The Joyvolution encompasses the entire Scrambler family. The Icon, Full Throttle, Café Racer and Desert Sled have been updated in terms of design and technical specifications, reinforcing their respective identities and offering different interpretations of the same free-spirited ethos.
Marco Graziani’s Scrambler 1100 FT has won the third edition of the competition. The Italian customiser’s success was confirmed by an exceptional judging panel: actor Nicholas Hoult, Chaz Davies, Andrea Dovizioso, Dutch Van Someren (founder of The Bike Shed) and Filippo Barbacane (Officine Rossopuro).
Days of Joy is getting a makeover. Introducing the Scrambler Experience in Romagna and Tuscany: two itineraries designed to let you enjoy stunning roads, authentic flavours and plenty of fun, in true Ducati Scrambler style.
The Scrambler’s flowing lines and playful spirit contrast with the rationalist architecture: clean lines, well-defined spaces, and quiet street intersections in this metaphysical city.
From the urban flair of the Icon, to the racing spirit of the Full Throttle, the 1960s-inspired Café Racer and the off-road spirit of the Desert Sled, each model offers its own unique take on the Land of Joy.
A journey to the Land of Joy to discover the most energetic and rock-inspired new acts on the Italian music scene, in collaboration with the legendary Fonoprint recording studio.
This collaboration between the two brands has resulted in a unisex co-branded capsule collection, combining a passion for motorbikes with a contemporary aesthetic. It’s a fusion of RefrigiWear’s streetwear style and Scrambler’s self-expression.
A competition for Days Gone gamers: by purchasing a copy of the game, fans were entered into a prize draw to win a customised Scrambler Desert Sled, featuring unique components inspired by the game’s world, created by the customiser Officine Mermaid in Milan.
60 anni fa nasceva la prima generazione di Scrambler.
Tanti auguri Scrambler Ducati!