Next-Gen Tour

Next-Gen vibes

Following the European stages, the lively, youthful, and dynamic personality of the new generation Ducati Scrambler brought vibrant colors to Mexico City, leaving an indelible mark in the hearts of fans.

A surreal setting

The event took place at Inspark, a hub for virtual reality and tech activities. After unveiling its 3 cutting-edge models, featuring the adrenaline-pumping 1100 Sport PRO and the city-slick Scrambler Urban Motard, attendees enjoyed five virtual reality games for an immersive experience.

Next-Gen new market

Erwin Richter, Commercial Director of Ducati Mexico, introduced the new Scrambler Ducati models. “The new Scrambler Ducati models offer a more enjoyable, user-friendly, and safer riding experience thanks to their updated electronic configuration and rider assistance. Moreover, they provide endless customization options in terms of colors and accessories.”

Van Orton x Scrambler Ducati

On display also the unique Scrambler Ducati version based on Van Orton design, in the wake of the customization spirit that represents one of the cornerstones of the brand philosophy.

Watch the behind the scenes video.

A few pics

Take a look at the other Next-Gen Tours