Next-Gen Tour

Next-Gen vibes

The new generation of Ducati Scrambler takes the spotlight in Japan with an event in true Scrambler style, featuring lots of fun, journalists, VIPs, officials, and enthusiasts.

An immersive experience

A unique space, where you can enjoy the the two world views of virtual e-motor sports and real motor sports, is the chosen setting to continue a story of sharing that is reaching everywhere in the world.

Scrambler style

An highly appreciated moment during the Tokyo event was dedicated to Scrambler clothing, which was showcased through a full-fledged fashion show in collaboration with the Japanese brand BEAMS.


On display also the unique Scrambler Ducati version based on GOO CHOKI PAR design, in the wake of the customization spirit that represents one of the cornerstones of the brand philosophy.

A few pics

Take a look at the other Next-Gen Tours