WDW 2026 is coming!

Tickets for WDW 2026 are officially out.
From July 3 to 5, 2026, what are you waiting for?

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icon dark

Scrambler Ducati Icon Dark:
a bold statement of minimalism and style.

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A New Shade
of Elegance

The new Emerald Green livery enhances the Nightshift’s refined character, expressing the most elegant and sophisticated side of the Scrambler range.

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icon

A timeless icon: digitally creative, technologically entertaining and incredibly contemporary.

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full throttle

Classic look strong personality: Scrambler Full Throttle is here.

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Meet
the Family

There’s a Scrambler for every attitude. Which one’s yours?

A CENTURY MADE OF SECONDS

DUCATI 100.
A special celebration starts now

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JOY STORIES

Craig Stuart’s Arctic adventure with Scrambler Ducati

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Choose your mood

All the colors of an icon

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scrambler sounds

Listen to the land of joy
playlist on Spotify

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Stories from
the Land of Joy

Latest facts and feelings from the Land of Joy. Ducati Scrambler is the essence of motorcycling and a world filled with freedom, joy and self-expression.

All News

LAND OF JOY

WDW 2026 is coming!

Tickets for WDW 2026 are officially out.
From July 3 to 5, 2026, what are you waiting for?

get the tickets

Tickets for WDW 2026 are officially out.
From July 3 to 5, 2026, what are you waiting for?

get the tickets

UNLEASH YOUR CREATIVITY

Hack the A.Icon

Unleash your creativity and create your Scrambler Ducati custom.

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Unleash your creativity and create your Scrambler Ducati custom.

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land of joy

The countdown has begun!

Discover all the news celebrating Ducati’s anniversary — a profile dedicated to the history of the Rosse from Borgo Panigale and much more!

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Discover all the news celebrating Ducati’s anniversary — a profile dedicated to the history of the Rosse from Borgo Panigale and much more!

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Unleash your creativity

discover the new configurator

Explore new settings with day and night views.
Customise the Scrambler® 360°.

Customize

Explore new settings with day and night views.
Customise the Scrambler® 360°.

Customize

YOU CAN WEAR BLACK AT ANY TIME! discover ICON DARK

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WALL OF JOY

Emotions and pictures shared by the whole Land of Joy.