The 2025 Days of Joy: one amazing day, all about Scrambler®.
The 2025 edition brought a whole new format: one incredible day to live the true Scrambler® spirit.
An unforgettable ride through joy, style, and good vibes.
The 2025 edition brought a whole new format: one incredible day to live the true Scrambler® spirit.
An unforgettable ride through joy, style, and good vibes.
In 2014, an independent brand unit was created at Ducati’s headquarters in Borgo Panigale with a clear mission: to bring back to life an icon of the 1960s.
The result was the new Ducati Scrambler: not just a motorcycle, but a whole universe of values based on freedom, style and irony. A perfect blend of heritage and innovation, marking the return of a legend in a completely new guise.
In 2014, even before the official launch, Ducati transformed itself into a Californian beach in the heart of Emilia. An internal event, exclusive but full of excitement: for the first time, Ducati employees witnessed the world premiere of the new Scrambler. Amidst real sand, surfboards, food trucks and rock music, what came to life was not just a motorcycle, but a new brand philosophy, destined to inspire a global community.
From the sand of Borgo Panigale to the stage of World Ducati Week, Scrambler begins to speak its own unique language. Between music, customisation and unconventional experiences, something more than just a motorcycle is born: a community, a lifestyle.
In 2015, Custom Rumble came to life, the first international contest dedicated to Scrambler-based specials. Customisers, dealers and enthusiasts from all over the world were invited to reinterpret the bike in a totally personal, creative and free way.
At the heart of the Scrambler revival, Radio Scrambler was born: more than just a web radio station, it is a true soundtrack for the Land of Joy. A cultural and musical project with selected playlists, original audio content and a unique voice to accompany you on every journey.
Since 2016, Days of Joy have been taking shape, unique days designed to experience the Scrambler outside the box. On- and off-road riding courses, good food, music and positive vibes have given rise to, and continue to give rise to, days of sharing in true Land of Joy style. These are occasions that allow anyone who decides to participate to understand what it means to be part of the Scrambler community.
World Ducati Week 2014 marked a key moment: for the first time, the Scrambler returned to the world stage. In a dedicated area, colourful and unconventional compared to Ducati’s racing mood, what would become the new soul of the brand took shape: welcoming, relaxed and incredibly cool.
From the Icon to the Urban Enduro, the first generation of Ducati Scramblers embodies a new, free and personal riding style. Each version offers a different way of experiencing the Land of Joy.
Elegance and provocation in a limited edition. The collaboration with Italia Independent has given rise to a sophisticated and unconventional total black Scrambler. Exclusive details and a rebellious spirit for those who have always wanted to truly stand out.
The free spirit of Scrambler has managed to perfectly blend with the rugged style of the iconic Australian boots in this collaboration. A capsule collection that combines comfort, character and style.
In 2017, Californian custom culture met Italian design. Roland Sands created the Scrambler Mach 2.0: a motorbike that celebrated 1970s surf style in the best possible way, with a flat seat, bold graphics and racing details. A free spirit with a true West Coast look
The first generation of Scramblers was born 60 years ago.
Happy birthday, Ducati Scrambler!
